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Directionally Correct podcast


Nov 7, 2017

Most of us were taught at an early age never to assume.  But we know in business there are still situations where companies collectively hold on to deeply held assumptions.  Whether it's what you think you know about your customers or an accepted company culture of, "We've always done it that way", assumptions can be deadly.  This week we take a look at a few examples where good things came from simply challenging assumptions.