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Directionally Correct podcast


Feb 20, 2018

It's always easier NOT to challenge widely held beliefs - especially those beliefs that may have historically been successful.  But some companies now are revisiting past decisions more often, to rethink how they make money and how they add value to their customers.  For some, "Re-Thinking" has become not only profitable, but also a strategic advantage in the marketplace.  Today we look at a few examples of that using business models most of us are familiar with; rental cars and concessions at sporting events.