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Directionally Correct podcast

Jan 9, 2018

Most of us were taught at an early age never to assume.  But we know in business there are still situations where companies collectively hold on to deeply held assumptions.  Whether it's what you think you know about your customers or an accepted company culture of, "We've always done it that way", assumptions can...


Dec 19, 2017

If there's one aspect of doing business that's more Art than Science, it's pricing.  Balancing profit with customer satisfaction and brand strength can be a real challenge.  It's also the key to unlocking the true potential of your business. 

In this episode we discuss pricing theory, pricing reality and how to create...


Dec 12, 2017

If you've ever watched an episode of Shark Tank you know the importance of patents.  But are they really the best defense to protecting your strategic advantage?  This week we talk about the combination of intellectual property, company culture, barriers to entry and how you can keep your Secret Sauce a secret, even...


Dec 5, 2017

The plan you had was wrong, now what?  In episode 12 we talked about strategy in both definition and practice.  This week want to know, under what circumstances should you consider changing your strategy and how you can avoid pivoting either too soon or too late.  We talk about GE, Netflix, JC Penney...


Nov 28, 2017

Beyond the text book definition, how much do you really know about business strategy?  Whether it's the ultimate end goal achievement for your business or that thing you do just to get through the quarter - Strategy means many things to all of us. 

In this episode we want to know the real meaning of strategy.  How often...