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Directionally Correct podcast

Dec 19, 2017

If there's one aspect of doing business that's more Art than Science, it's pricing.  Balancing profit with customer satisfaction and brand strength can be a real challenge.  It's also the key to unlocking the true potential of your business. 

In this episode we discuss pricing theory, pricing reality and how to create...


Dec 12, 2017

If you've ever watched an episode of Shark Tank you know the importance of patents.  But are they really the best defense to protecting your strategic advantage?  This week we talk about the combination of intellectual property, company culture, barriers to entry and how you can keep your Secret Sauce a secret, even...


Dec 5, 2017

The plan you had was wrong, now what?  In episode 12 we talked about strategy in both definition and practice.  This week want to know, under what circumstances should you consider changing your strategy and how you can avoid pivoting either too soon or too late.  We talk about GE, Netflix, JC Penney...