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Directionally Correct podcast

Nov 28, 2017

Beyond the text book definition, how much do you really know about business strategy?  Whether it's the ultimate end goal achievement for your business or that thing you do just to get through the quarter - Strategy means many things to all of us. 

In this episode we want to know the real meaning of strategy.  How often...


Nov 14, 2017

What gets measured, gets fixed.  What if you don't change what gets measured but HOW it's measured?  Companies are using more "customized" metrics to report to investors that their performance wasn't sub par - as long as you consider the numbers they say are important.  Is this a dangerous practice and if so, what can...


Nov 7, 2017

Most of us were taught at an early age never to assume.  But we know in business there are still situations where companies collectively hold on to deeply held assumptions.  Whether it's what you think you know about your customers or an accepted company culture of, "We've always done it that way", assumptions can...