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Directionally Correct podcast

Dec 19, 2017

If there's one aspect of doing business that's more Art than Science, it's pricing.  Balancing profit with customer satisfaction and brand strength can be a real challenge.  It's also the key to unlocking the true potential of your business. 

In this episode we discuss pricing theory, pricing reality and how to create...


Dec 12, 2017

If you've ever watched an episode of Shark Tank you know the importance of patents.  But are they really the best defense to protecting your strategic advantage?  This week we talk about the combination of intellectual property, company culture, barriers to entry and how you can keep your Secret Sauce a secret, even...


Dec 5, 2017

The plan you had was wrong, now what?  In episode 12 we talked about strategy in both definition and practice.  This week want to know, under what circumstances should you consider changing your strategy and how you can avoid pivoting either too soon or too late.  We talk about GE, Netflix, JC Penney...


Nov 28, 2017

Beyond the text book definition, how much do you really know about business strategy?  Whether it's the ultimate end goal achievement for your business or that thing you do just to get through the quarter - Strategy means many things to all of us. 

In this episode we want to know the real meaning of strategy.  How often...


Nov 14, 2017

What gets measured, gets fixed.  What if you don't change what gets measured but HOW it's measured?  Companies are using more "customized" metrics to report to investors that their performance wasn't sub par - as long as you consider the numbers they say are important.  Is this a dangerous practice and if so, what can...