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Directionally Correct podcast

Jan 16, 2018

Why do some companies who stumble never quite recover?  Is it bad luck or poor decisions?  In this podcast we discuss the much publicized woes of a popular Mexican restaurant chain and offer a few suggestions to consider for a comeback.  Also, we'll have follow-up news on previous discussions about CSX, Restoration...


Jan 9, 2018

Most of us were taught at an early age never to assume.  But we know in business there are still situations where companies collectively hold on to deeply held assumptions.  Whether it's what you think you know about your customers or an accepted company culture of, "We've always done it that way", assumptions can...


Jan 2, 2018

Cost reduction is a basic business expectation.  Yet many businesses fail to understand the true costs of cuts in the wrong places. 

In episode #16, Greg Saltsman and Alicia Hicks discuss 3 key points relating to cost reduction;

1.  Areas where you can cut costs without hurting your business.

2.  Where you should avoid...


Dec 19, 2017

If there's one aspect of doing business that's more Art than Science, it's pricing.  Balancing profit with customer satisfaction and brand strength can be a real challenge.  It's also the key to unlocking the true potential of your business. 

In this episode we discuss pricing theory, pricing reality and how to create...


Dec 12, 2017

If you've ever watched an episode of Shark Tank you know the importance of patents.  But are they really the best defense to protecting your strategic advantage?  This week we talk about the combination of intellectual property, company culture, barriers to entry and how you can keep your Secret Sauce a secret, even...